TRUMPbooks:Trump 101

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Trump 101
Book cover
Book cover
Author Donald Trump (credited)
Meredith McIver (ghostwriter)
Country United States
Language English
Subject Business
Genre Self-help book
Publisher Wiley
Publication date
Media type Hardcover
Pages 208
ISBN 978-0470047101
OCLC 803033282
Preceded by Why We Want You to Be Rich (2006)
Followed by Think Big and Kick Ass (2007)
Website Official website

Trump 101: The Way to Success is a book credited to Donald Trump and written by ghostwriter Meredith McIver. The first edition was published in hardcover format by Wiley in 2006. The book contains about twenty sections imparting advice on business acumen with quotations included from Trump.[1] The authors caution the reader about the inherent risks seen in business deals.[2] The book advises individuals to promptly deal with conflicts.[3] Trump recommends other books including The Art of War and The Power of Positive Thinking.[4][5][6] Trump expounds on the attractiveness of women and compares them to inanimate objects.[7][8][9] He recommends to readers his company Trump University.[10]

Trump discussed the writing process for Trump 101 in a deposition during his lawsuit against The New York Times journalist Timothy O’Brien regarding his work about Trump, TrumpNation.[11][12][13] When questioned under oath by a lawyer, Trump asserted he had been unaware of mistakes his ghostwriter made about his debt in Trump 101, because he had read the book "very quickly" before publication.[11][12][13]

The Washington Post, Politico, and CNN called the work a "Trump University book".[3][14][15] Booklist acknowledged the work served a public relations function for Trump, and concluded it contained some useful advice.[1] Multiple articles in Bustle found the work contained sexist viewpoints.[16][17]

Contents summary[edit | edit source]

Donald Trump in 2008

Trump 101: The Way to Success is a book imparting advice and motivation from the authors about Trump's business acumen.[1] The book is split into approximately twenty sets of aspirational genres, including: advising the reader to strive to better themselves, recognizing the right business opportunities when they come along, trying new things, the art of negotiation, how to gain wisdom from one's intuition, education oneself from failures, maintaining a sense of motivation, keeping lofty goals, and dropping efforts which do not give one passion.[1] The authors caution about the element of risk during investing, "Frequently, the risk will be well worth the gamble, but sometimes it will be more than you can afford".[2] The book advises to deal with conflict prior to issues developing into larger problems.[3] Readers are told they should practice taking onus for oneself for difficulties quickly after they ensue.[15][14][18] The work criticizes those who constantly blame others for their problems.[19]

Trump 101 recommends the reader gain wisdom from other books including writings from Albert Einstein and Ralph Waldo Emerson, The Art of War by Sun Tzu, Norman Vincent Peale's The Power of Positive Thinking, The Last Lion: Winston Spencer Churchill by William Manchester, and Trump's own autobiography.[4][5][6] The book suggests individuals describe their thoughts to others during business dealings in a clear and cogent manner.[20] Trump's views of attractiveness are quoted in the book, in which he compares attractiveness of women to inanimate objects.[7][8][21] Trump says, "Beauty and elegance, whether in a woman, a building, or a work of art, is not just superficial or something pretty to see."[9][22][23] Trump is quoted in the book saying he is skilled at predictions of where the real estate market is going.[24] Trump is quoted in the work defending his desire to give individuals an education to improve their lives and touting his company Trump University.[10]

Composition and publication[edit | edit source]

Meredith McIver was the ghostwriter on Trump 101 and other books credited to Trump, who the Trump Organization described as "an in-house staff writer" for the company.[25][26][27] McIver worked with Trump on his writings for Trump University.[28] Trump University subsequently held the copyrights to Trump 101: The Way to Success.[29][15][3] Other books credited to Trump and written by McIver include Trump: How to Get Rich (2004), Trump: Think Like a Billionaire (2005), Trump Never Give Up (2008), and Think Like a Champion (2009).[30][31][32] In a 2007 lawsuit against The New York Times journalist Timothy O’Brien regarding his work about Trump, TrumpNation, Trump discussed the ghostwriting aspect of Trump 101 and How to Get Rich.[11][12][13] During a deposition as part of the lawsuit Trump brought, he placed the fault with McIver for mistakes in both books.[11][13][33] Regarding what Trump asserted was an inaccurate assessment of his debt, Trump said he was unaware of the matter after reading the book McIver presented to him, admitting: "I read it very quickly. I didn’t see it. I would have corrected it, but I didn’t see it."[11][12][13] Trump said to the questioning lawyer, that he told McIver about the mistake she wrote in the book published under his name: "I told the book writer about it, and she obviously put it in again. She probably forgot. I would love you to question her about it."[11][13]

The book was first published in hardcover format in 2006 by Wiley.[34] An audiobook was released in 2006 by Tantor Media, read by voice actor Alan Sklar.[35] Wiley published the book again in print and in ebook format in 2007.[36][37][38] Additional language editions were published in 2007 including Chinese,[39] Turkish,[40] Italian,[41] Korean,[42] and Japanese.[43] The audiobook was again released in 2008.[44] An additional version of the audiobook was released in 2010.[45] The book was published in Polish in 2017.[46] In 2016, Trump reported earnings of less than US$200.00 from the book.[47][48][49]

Reception[edit | edit source]

Writing for Booklist, Mary Whaley characterized the book as "clearly a high-profile public-relations effort".[1] Whaley acknowledged, "Trump's insight and business principles offer valuable lessons."[1] The Washington Post, Politico, and CNN called the work a "Trump University book".[3][14][15] Walter Einenkel of Daily Kos negatively characterized the utility of the work.[18] Bustle magazine wrote critically of Trump's views on women espoused in quotations in the book, placing a quote from the book at spot number one among a list of quotes the publication deemed sexist uttered by the individual.[16] In another article, Kendyl Kearly wrote for Bustle, commenting, "In his memoir, Trump 101: The Way To Success, he made it clear that women have a dollar amount just like a fine Renoir or constructing Trump Towers. He probably wants to put the pageant winners in the bank or in a museum."[17] The Washington Free Beacon ranked the book at spot number 6 among attractiveness of all of Trump's book covers, commenting, "Shrewdly minimalist, with flagrantly sexual letter-play."[50]

References[edit | edit source]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 Whaley, Mary (November 15, 2006), "Trump 101: The Way to Success", Booklist, American Library Association, retrieved June 21, 2017 
  2. 2.0 2.1 Shafer, Jack (December 7, 2016), "America’s First Real Estate Presidency", Politico, retrieved June 21, 2017 
  3. 3.0 3.1 3.2 3.3 3.4 Hohmann, James (October 21, 2016), "The Daily 202: Barack Obama is coming to a TV near you", The Washington Post, retrieved June 21, 2017 
  4. 4.0 4.1 Fisher, Marc (July 17, 2016), "Donald Trump doesn’t read much. Being president probably wouldn’t change that.", The Washington Post, retrieved June 21, 2017 
  5. 5.0 5.1 Dicker, Rachel (June 1, 2016), "10 Books Donald Trump Loves - Ever wondered what Donald Trump reads?", U.S. News & World Report, retrieved June 21, 2017 
  6. 6.0 6.1 Metcalf, Stephen (May 1, 2016), "Donald Trump, Baby Boomer", Slate, retrieved June 22, 2017 
  7. 7.0 7.1 Lewis, Martin (February 28, 2016), "Trump To Go Veep-Hunting At Starry Oscar Party!", Slate, retrieved June 22, 2017 
  8. 8.0 8.1 Vale, Paul (August 20, 2015), "Trump Warns Pope Not To Criticise Capitalism, Will Remind Francis ‘Isil Wants To Get You’", The Huffington Post, retrieved June 22, 2017 
  9. 9.0 9.1 Bahadur, Nina (October 10, 2016), "Women: 18 Real Things Donald Trump Has Actually Said About Women - Yes, this man is running for president.", The Huffington Post, retrieved June 21, 2017 
  10. 10.0 10.1 Baram, Marcus (May 6, 2011), "Trump’s ‘University’ Accused Of Scamming Customers", The Huffington Post, retrieved June 22, 2017 
  11. 11.0 11.1 11.2 11.3 11.4 11.5 Fahrenthold, David A. (July 20, 2016), "Melania Trump’s speechwriter was also blamed for inserting errors in Donald Trump’s books", The Washington Post, retrieved June 21, 2017 
  12. 12.0 12.1 12.2 12.3 Linkins, Jason (November 3, 2016), "Does Donald Trump Read Good, Or Nah? An exploration.", The Huffington Post, retrieved June 21, 2017 
  13. 13.0 13.1 13.2 13.3 13.4 13.5 Carton, Bruce (July 21, 2016), "Ceresney flashback: Deposing 'The Donald' in 2007", Compliance Week, retrieved June 21, 2017 
  14. 14.0 14.1 14.2 Sherman, Jake; Palmer, Anna; Lippman, Daniel (October 21, 2016), "New Politico/MC Poll: Nearly 70 percent of voters think loser should accept results", Politico, retrieved June 21, 2017 
  15. 15.0 15.1 15.2 15.3 Kaczynski, Andrew (October 20, 2016), "Trump's advice in 2007 book: 'Accept blame' for 'painful defeats'", CNN, retrieved June 21, 2017, a 2007 Trump University book, 'Trump 101: The Way to Success.' 
  16. 16.0 16.1 Barbato, Lauren (June 16, 2015), "5 Sexist Donald Trump Quotes About Women That Perfectly Prove That This Guy Should Not Be President, Ever, Under Any Circumstances", Bustle, retrieved June 21, 2017 
  17. 17.0 17.1 Kearly, Kendyl (July 1, 2015), "10 Donald Trump Quotes About Women That Help Explain Why NBC Gave Him The Boot", Bustle, retrieved June 21, 2017 
  18. 18.0 18.1 Einenkel, Walter (October 20, 2016), "Trump's 2007 'Trump 101: The Way to Success' tells you to not blame others when you fail", Daily Kos, retrieved June 22, 2017 
  19. O'Neil, Luke (October 18, 2016), "Nine Years Ago, Trump Quite Literally Opposed Blaming Others for His Problems", Esquire, retrieved June 21, 2017 
  20. Frank, T.A. (February 27, 2017), "Trumpled - Is Donald Trump losing his juice? - The president will address Congress for the first time from an unusual position: humbled.", Vanity Fair, retrieved June 21, 2017 
  21. Vale, Paul (August 19, 2015), "Donald Trump Is ‘America’s Le Pen’. How Watchers Around The World Are Explaining ‘The Donald’", The Huffington Post, retrieved June 22, 2017 
  22. Stern, Marlow (August 8, 2015), "Donald Trump’s Gross History of Misogyny: From Rosie O’Donnell to Megyn Kelly", The Daily Beast, retrieved June 22, 2017 
  23. Crawford, Hillary E. (March 1, 2016), "5 Accidentally Feminist Donald Trump Quotes That You Might Just Agree With", Bustle, retrieved June 22, 2017 
  24. Kaczynski, Andrew (August 23, 2016), "Politics: Trump Often Claimed To Be 'The Largest Real Estate Developer In New York.' He Isn't.", BuzzFeed News, retrieved June 21, 2017 
  25. Nuzzi, Olivia (July 20, 2016), "Forever Young: Two Days, Six Lies, and Trump’s Third Wife - At RNC 2016, the Donald Trump campaign did an impressive job of making a bad situation—Melania's plagiarized speech—much, much worse.", The Daily Beast, retrieved June 21, 2017 
  26. Bhattacharjee, Riya (July 20, 2016), "Meredith McIver, Melania Trump’s RNC Speechwriter, Hails from San Jose", NBC Bay Area, retrieved June 21, 2017 
  27. Otis, Ginger Adams (July 20, 2016), "Donald Trump staff writer Meredith McIver who apologized for Melania’s plagiarism scandal is a registered Democrat", New York Daily News, retrieved June 21, 2017 
  28. Severns, Maggie (March 3, 2016), "Tales from the Trump University legal vault", Politico, retrieved June 22, 2017 
  29. Stern, Grant (February 28, 2016), "Trump University Sued Disgruntled Former Students For Leaving Negative Consumer Reviews, And Lost", PINAC News, retrieved June 22, 2017 
  30. Revesz, Rachael (July 20, 2016), "Meredith McIver: The mystery of the Trump employee behind Melania’s plagiarised RNC 2016 speech", The Independent, retrieved June 22, 2017 
  31. Dale, Michael (July 21, 2016), "Trump Speechwriter Meredith McIver Was Once a Broadway Baby", Broadway World, retrieved June 22, 2017 
  32. "Donald Trump likes to send notes to editors, compare bestseller stacks", Los Angeles Times, April 11, 2011, retrieved June 22, 2017 
  33. Rudin, David (July 21, 2016), "The Meredith McIver mystery: Don't listen to the rumours, the Trump speechwriter is a real person", National Post, retrieved June 22, 2017 
  34. Trump, Donald J.; McIver, Meredith (2006), Trump 101: The Way to Success Hardcover, Wiley, ISBN 978-0470047101 
  35. OCLC 78218866
  36. OCLC 803033282
  37. OCLC 897554184
  38. OCLC 214279745
  39. OCLC 283800723
  40. OCLC 948734092
  41. OCLC 166275248
  42. OCLC 974674024
  43. OCLC 285382514
  44. OCLC 689075417
  45. OCLC 979156714
  46. Thielman, Sam; Rushe, Dominic; Gabbatt, Adam (July 22, 2015), "Donald Trump is already president – of 457 firms, campaign filings reveal", The Guardian, retrieved June 22, 2017 
  47. Wu, Huizhong (July 22, 2015), "These 70 businesses earn less than $201 each for Donald Trump", Mashable, retrieved June 22, 2017 
  48. O'Connor, Brendan (May 18, 2016), "Look at All the Books Donald Trump Has "Written" That Nobody Is Buying", Gawker, retrieved June 21, 2017 
  49. Stiles, Andrew (November 3, 2015), "Donald Trump Book Covers, Ranked", The Washington Free Beacon, retrieved June 21, 2017 

Further reading[edit | edit source]

External links[edit | edit source]